File this under “discourse matters.”
According to a new study out by psychology researchers at Canada’s University of Saskatchewan, viewing the “Feminist Ryan Gosling” meme — an Internet favorite, circa 2011! — causes men to experience an actual surge in feminist feeling.
They weren’t more likely to describe themselves as feminists, explicitly. But the study found that men who got the “Hey Girl” treatment were significantly more likely to agree with certain feminist beliefs — ideas like “the workplace is organized around men’s oppression of women,” or “using ‘man’ to mean both men and women is sexist language.”
Some of my favorites:
Post your faves in the comments!